Design that holds
its shape, everywhere.
We work with brands to implement their vision — collateral, publications, decks, and the websites that hold it all together.
What we do
Brand identity & rollout
Refreshes and full overhauls, carried through into the collateral, ads, and social assets that put a brand into the world.
Publications design
Books, magazines, and brochures — print and digital, built to accessibility best practices.
Pitch decks & presentations
Decks built to make the case clearly, and look like it was no accident.
Graphic design consultancy
An outside eye on existing brand or design work — practical, specific feedback, brought in on its own. Based in Durham, we're happy to meet in person anywhere in the Triangle.
How we work
Audit & align
We start with what exists, what's missing, and what the brand actually needs to say.
Concept & refine
Options, feedback, and iteration until the direction is unmistakably right.
Files & handoff
Final assets, guidelines, and everything needed to use it without us in the room.
Founded by Kade O'Connor.
Oconic Creative is a Durham, NC-based practice built on over a decade of experience designing publications and digital creative for national brands — multi-market university publications, campaigns, and everything in between.
That background shapes how we work: disciplined production, clear systems, and design that holds up across every format it touches.
Built to WCAG standards
Accessibility is planned in from the start, not patched in later — for print and digital alike. It also happens to be good SEO: the same clear structure and semantics that help screen readers help search engines, and increasingly, help AI tools read and cite the work correctly.
Automation, not authorship
AI has a place here — cutting out tedious, repetitive production work. It has no place making the creative decisions. Every concept, layout, and design choice is made by hand, by a human designer.